Wednesday, 5th September 2018

Gorenje gets Gold for Anna

Gorenje gets Gold for Anna

We’re delighted to have added to our long list of accolades a Golden Diggit Award for our virtual sales assistant, Anna.

At the seventh Slovenian digital communications conference Diggit, we received the golden Diggit Award in the sales category for Anna, our online chat bot.

During the conference, organised by TSmedia and Marketing Magazine, awards were presented for digital solutions in 17 different categories that make use of the digital environment in an innovative and creative way. 

We are extremely proud to be presented with a Golden Diggit Award for Anna as she’s a testament to the dedication of our teams in developing the easiest possible customer journey and highest quality of customer service.

Anna is a chat bot with advanced functionalities, who learns based on conversations. In addition to hosting excellent communication skills, she is bilingual and excels in face recognition, recognition of emotions, and even has a sense of humour. 

Anna is driven by Microsoft's cognitive solutions and can search for products and their features in Gorenje's information system PIMS (Product Information Management System). Thus, she can make the shopping process easier for our customers as she assists them by comparing products and technical features and suggesting recipes and useful tips.

The 2018 Diggit Communications Conference took place on 12th June in the Grand Hotel Ljubljana, Slovenia.

For more information follow us on Twitter and Facebook.