Monday, 17th January 2011

Gorenje Ora-Ïto White Collection

Gorenje Ora-Ïto White Collection

A reflection of light in your kitchen

White is the colour for people with a colourful imagination; it is a platform that offers endless possibilities of play, advancement, and development. It is the colour that never fails to make the fashion trends; in interior design, its unquestionable convenience, adaptability to any style and the capacity to disperse and reflect the light make it simply eternal. White has been, is, and will remain the colour of kitchen equipment as its chic is timeless. White is also the favourite colour of the French designer Ora-Ïto who, following his successful collaboration with Gorenje two years ago when he designed the Gorenje Ora-Ïto Collection of black kitchen appliances, painted the kitchen white this fall. Meet the Gorenje Ora-Ïto White Collection.

Just as minimalist, elegant, and refined as its black predecessor, Gorenje Ora-Ïto White Collection combines the technology and quality with the design talent of the globally renowned French designer of the young generation, Ora-Ïto. Minimalist elegance and the bold distinctive design are forged into a world of coexisting complexity and simplicity – "simplexity" – as Ora-Ïto dubbed his style. Overwhelmed with creative inspiration, Ora-Ïto revealed that to him, white is a magical and timeless colour that gives objects a dimension of modernity. "In my eyes, white is much more than just a colour. It is the symbol of my vision of the future which is my main source of inspiration... White is the colour that best represents the light. White actually has the magical capacity to become light by reflection. It has the power to transfer light by reflection, creating a sense of brightness that optically enlarges the space... Hence, white is much more than a colour or a hue: it is becoming matter, owing to the light it radiates, inviting us to taste today the days that are yet to come ..."

The Gorenje Ora-Ïto White Collection includes a freestanding fridge freezer, a multi-function built-in oven with electronic controls, a glass-ceramic induction hob, a cooking hob with gas burners on glass surface, an elegant chimney hood, and decorative panels for the dishwasher and microwave oven that round up the harmonious design of the entire collection. The appliances of the Ora-Ïto White Collection rank in the highest "A" energy classes and feature all modern user functions. They are distinctive for the harmonious appearance of their front panels which are covered completely in white glass, and handles made of brushed aluminium in stainless steel colour.

The Gorenje Ora-Ïto White Collection is refreshingly fashionable and amazingly eternal. It is like a well-tailored white shirt made of high-quality cotton, which never disappoints. It is eternity caught in simple lines, high-quality materials, and superior technology. Such a combination is always in fashion.


Effectively combining smart technology, excellent design, care for the environment and great value into every one of Gorenje appliances for over 60 years, Gorenje is constantly raising the bar of quality standards and consumer expectations for Europe’s leading domestic appliance manufacturers. Gorenje's quality and reputation are witnessed by numerous prestigious international awards including the Red Dot Design Award, Plus X AwardTM, Grüner Stecker prize, Get Connected Product of the Year Award, Product Innovation Award, Trusted Brand, Superbrands, Icograda Excellence Design Award, ICSID Excellence Design Award, Innovation of the year, to name but a few.

Gorenje Ora-Ïto Collections

Kindly invited to Gorenje’s web pressroom.